![How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/canvas/2023/08/10/202d26d7-80ff-4396-bcee-15b53fd5a28e_e0f378a0.jpg?itok=ytVZFdiM&v=1691660506)
How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post
![The 3,000-strong shoe factory refused to cooperate with the red tide brand Supreme - Industry news - Dongguan Fei Yang Machinery CO., LTD. The 3,000-strong shoe factory refused to cooperate with the red tide brand Supreme - Industry news - Dongguan Fei Yang Machinery CO., LTD.](http://resource.acshoes.com/UserData1/201304/8f54315d-7f38-48c3-9cae-c87c8cfc5fab/editor/20180830050714133.jpg)
The 3,000-strong shoe factory refused to cooperate with the red tide brand Supreme - Industry news - Dongguan Fei Yang Machinery CO., LTD.
![Modern Notoriety on Twitter: "Birkenstock's CEO turned down Supreme collaboration after calling it “brand prostitution”. dayummm https://t.co/8Mp0UVvgDV" / Twitter Modern Notoriety on Twitter: "Birkenstock's CEO turned down Supreme collaboration after calling it “brand prostitution”. dayummm https://t.co/8Mp0UVvgDV" / Twitter](https://pbs.twimg.com/media/DlHZZhtU4AYvyUL.jpg:large)