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Microsoft's Mixer grows audience, but Amazon's Twitch continues to dominate streaming market – GeekWire
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State of streaming: Twitch's new growth category; the Ninja effect on Mixer; 'Fortnite' viewership down – GeekWire
![Although Microsoft Mixer made headlines after signing popular video game streamer “Ninja” to produce content exclusively for its platform, the lack of consumer interest amid the COVID-19 pandemic prompted the company to Although Microsoft Mixer made headlines after signing popular video game streamer “Ninja” to produce content exclusively for its platform, the lack of consumer interest amid the COVID-19 pandemic prompted the company to](https://s3-prod.adage.com/s3fs-public/20200622_facebookMixer_3x2.jpg)
Although Microsoft Mixer made headlines after signing popular video game streamer “Ninja” to produce content exclusively for its platform, the lack of consumer interest amid the COVID-19 pandemic prompted the company to
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Ninja's viewership dropped 33 percent after moving to Mixer, but his brand may have still benefited - Dot Esports
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