![With world number 1 Iga Swiatek virtually unknown to the general public- is tennis the most poorly marketed sport in the world? With world number 1 Iga Swiatek virtually unknown to the general public- is tennis the most poorly marketed sport in the world?](https://images2.minutemediacdn.com/image/fetch/w_736,h_485,c_fill,g_auto,f_auto/https%3A%2F%2Flobandsmash.com%2Fwp-content%2Fuploads%2Fgetty-images%2F2017%2F07%2F1244617315-850x560.jpeg)
With world number 1 Iga Swiatek virtually unknown to the general public- is tennis the most poorly marketed sport in the world?
![Wimbledon 2014: World No 1 Serena Williams confirmed as top seed for women's draw | Tennis News | Sky Sports Wimbledon 2014: World No 1 Serena Williams confirmed as top seed for women's draw | Tennis News | Sky Sports](https://e0.365dm.com/13/07/768x432/Serena-Williams-Wimbledon-2013-rd-4-backhand_2966507.jpg?20130701160047)
Wimbledon 2014: World No 1 Serena Williams confirmed as top seed for women's draw | Tennis News | Sky Sports
![Caroline Wozniacki: Is She Really the No. 1 Women's Tennis Player in the World? | News, Scores, Highlights, Stats, and Rumors | Bleacher Report Caroline Wozniacki: Is She Really the No. 1 Women's Tennis Player in the World? | News, Scores, Highlights, Stats, and Rumors | Bleacher Report](https://cdn.bleacherreport.net/images_root/slides/photos/000/646/538/108081819_original.jpg?1295374959)
Caroline Wozniacki: Is She Really the No. 1 Women's Tennis Player in the World? | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
![Women's world No 1 title up for grabs as Caroline Wozniacki eyes return to the top ahead of US Open | The Independent | The Independent Women's world No 1 title up for grabs as Caroline Wozniacki eyes return to the top ahead of US Open | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2017/08/15/18/caroline-wozniacki.jpg)
Women's world No 1 title up for grabs as Caroline Wozniacki eyes return to the top ahead of US Open | The Independent | The Independent
![Ash Barty confirms place in tennis elite after ending third straight year as world No 1 | Ash Barty | The Guardian Ash Barty confirms place in tennis elite after ending third straight year as world No 1 | Ash Barty | The Guardian](https://i.guim.co.uk/img/media/e08798b7da9fddd7fc965d8b8ec4815f520e4431/0_58_3630_2178/master/3630.jpg?width=465&quality=85&dpr=1&s=none)